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sukanto Kuri
Jul 18, 2022
In Welcome to the Forum
As soon as you get the cup, the feel is different, and in the cold winter, there is a waiter who has never known you to give you a gift. No matter the wind and rain outside, your mind will be warm. As early as 1971, Professor Regan of Cornell University designed a study to discuss the behavior of courteous exchanges. In the study, participants were asked to rate the paintings with another companion, who was actually the researcher. Halfway through the study, the researchers would leave the room, then half of the researchers would return with a soda to the participants, and the other half returned empty-handed. Finally, the researchers asked the participants if they would Image Manipulation Service buy a lottery ticket from him. (grading a painting is a smoke bomb, just making excuses for the participant and researcher to interact for a while and then finally sell a color scroll that is not related to the task) As you might guess, the participants who got the soda were more willing to buy color rolls from the researchers. Not only that, the price of color rolls is much higher than that of soda water, just a small cup of super cheap sugar water with bubbles can make people spend more money on people they just met. Color roll. Represents a small gift with the potential for greater benefits in the future. Starbucks' first gift was when the clerk said a warm word and the sticker on the cup on the days full of gift-giving season. The cost is not high, but it can enter the hearts of customers. 2. How to reap the harvest and how to plant it: if you pay, you will get a discount If you want to be famous for everything, if there is a discount, then you have to pay. When Starbucks reuses cups with its guests, it is to achieve environmental responsibility and allow everyone to reuse (Reuse). Those who don't have a cup will have to pay the full price. Let customers do more for discounts, and through the IKEA effect , make customers feel that "I am more worthy of discounts because I have paid."
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sukanto Kuri

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