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hmmhasany4510
Apr 10, 2022
In Welcome to the Forum
opinion, social e-commerce is an e-commerce platform that sells anytime, anywhere, and is not limited by space, time and other conditions through interactive sharing . Social e-commerce first started in 2011, and the rise of Weibo marked the beginning of Chinese micro-business individuals. E-commerce began to transform into branding and platform in 2015, and with policy support, a national entrepreneurial environment has gradually formed. Social e-commerce has begun to focus more on creating content and focusing on the needs of a niche field, and labeling itself. In this process, KOL and other personal IPs interact with platform IPs to achieve common achievements, such as Xiaohongshu, KEEP, Toxic apps, etc., further narrow the distance between the platform and consumers. Source: Chuangqi The growth rate of social e-commerce is extremely fast - as of 2018, the total amount of social e-commerce was 626.85 billion yuan. During the three years from 2015 to 2018, the proportion of social e-commerce in the total online shopping market increased rapidly from 0.1% to sms marketing service nearly 8%. In 2018 The scale of China's social e-commerce industry has grown by more than 250% year-on-year. While social e-commerce has become the darling of capital, it has also become a favorite shopping method for users. In the future, with the maturity of the regulatory system and the intensification of market competition,
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