by the engines. To facilitate this, submit old URLs to Google and Bing via an XML Sitemap file (see Google's recommendations on this). PageRank will transfer in days instead of months. 41. No site-wide links Sometimes a link to your website appears on every page of a site. For example, your web development company might put a footer link on your site, such as "Created by XYZ" that points to their home page. These links may seem useful,
but they don't send much traffic and search engines may consider them spam. Run-of-site links may look like an advertisement. If the links pass PageRank (i.e. they are followed), they may look like paid links. It is unnatural to link from every page to a third-party site. There is no reason to have an excessive number of links from a third-party site unless it is an actual (and company employee list untracked) advertisement. We believe that it is the number of linking domains and not the number of links that has a strong correlation with ranking. Choose wisely and get very few "good" links, so it doesn't look like spam. 42.
Have a single redirect hop In recent years, Google representatives have stated that no PageRank is lost for 3XX redirects (301, 302, etc.). However, all redirects carry a risk, and this risk can become greater if you have multiple redirects in place for a page. Any given page can naturally get redirected in the event of a site redesign (or two or three) over the years. Here is some basic information on how to properly implement a