the less they will end up buying it. (This explains the popularity of this extension for Magento.) Visitors don't want to register, don't want to give their credit card number, don't want to take a million baby steps before and after adding the product to the cart – they just want to buy it. Obstacles belong in the path of track and field runners, not in your small (or large!) e-commerce store. An extreme example we found is Padani's Jewelry website. You simply cannot purchase the items directly - you can only request a quote and they will contact you. Padani's site follows the general approach of most ecommerce shops but then the purchase process requires you to contact them.
then the buying process requires you to contact them. Not very self-service. Many customers don't want to be bothered by a sales representative or faced with a pushy pitch. They will simply go to another store, where they can buy directly. Advertising Continue reading below GoCardless had the same issues. Their customers had to request a personal phone call for information targeted email list about their product. When Shout Agency changed its approach to offering a recorded demo, it increased GoCardless conversion by 139%. On the other hand, we can find some positives in Padani's buying process. You can request a quote directly from the category page, not just from the product description page. If you move your cursor over the image of the desired product, the Buy Item button will appear.
Another thing that Padani does well is that you don't have to register before requesting a quote, unlike many e-commerce stores. Padani category page has calls to action at least The Padani category page has calls to action, at least 3. , but it's surprisingly not: display only the products you actually sell. I'm not talking about out-of-stock products (we've covered e-commerce inventory hold issues here). I mean you shouldn't post items that are currently unavailable and never have been (i.e. it's not just a temporary out of stock) . For example, on Padani's website, you can see photos of items that don't even have a product category page. You can't find these colorful flower jewelry anywhere on the site!