To cut down on printing and mailing costs, you can include this calendar as a page in your Monthly Newsletter. 8. Celebrate Special Occasions: Make sure you note special occasions like birthdays and anniversaries of customers and their significant others, then use that information to show your appreciation of them.
About two weeks before a special occasion, mail out a couple of coupons... one for something FREE and one with a special discount. 9. Conduct mailing list a Monthly Contest: Mail your customers a contest slip they can fill out and submit for a monthly drawing. This brings people into your store and helps expand your mailing list for future promotions. This too can be part of your Monthly Newsletter. 10.
Throw a Private Sale: Mail your loyal customers an invitation to a private sale and give them an extra discount, or a chance to buy at sale prices the day before a public sale. Customers appreciate you acknowledging their loyalty. 11. Have a Block Party: Get other businesses in your area to join forces for a block party. Bring in rides, games, clowns, or other attractions.