Is more or less globally applicable is the homepage. The reason for this is that the first two links to the homepage are usually the logo and a link with the anchor text "Home". None of these elements are particularly seo-friendly except for their prominent Germany Phone Number List placement on the page. So adding a third link somewhere containing keywords can help engines understand that the target is not "Home" but "Widgets". Transmit the weight of your linked pages all pages on your website have a pagerank. This weight is accumulated from your site, Germany Phone Number List but originated from other websites. Sites that refer you pass pagerank, and the page they target on your site gets it. From there, pagerank flows through your site based on your internal
Link structure. Basically, this means that links from your most linked pages tend to carry the most weight. Of course, I'm not suggesting that you search your linked pages and fill them with internal links. But it's worth considering if there's a logical way to link to some of your most relevant and important pages using anchor text to reinforce their topic. Sometimes it Germany Phone Number List might be related products, and other times it might just be related posts or Germany Phone Number List articles, but you might as well use that pagerank rather than let the general overall structure of your site do the work. With unique scenarios. Another consideration is obviously to insert links to key pages in the content you develop that is likely to acquire links. If you're creating a solid white paper or quality blog
Post, for example, and you're pretty sure it'll attract links, then you'd be well served to work on some links to key relevant pages that could use the weight ahead. Sculpting pagerank when I refer to pagerank sculpting, I am not referring to the antiquated practice Germany Phone Number List of using nofollow on links to unimportant pages to focus the pagerank flow on the most important ones. It doesn't work and hasn't worked for many years. What I'm referring to is Germany Phone Number List structuring a site so that pagerank flows through it in a logical way to convey the most weight to the pages that need it. For example, a page targeting "Blue widgets" will likely need more