A good part of the battle is finding ways to reduce the payload of your emails, thereby reducing email load times. . Writing less html and cleaner css in the process is also a plus. Rivett mouthpiecesto help us find ways to achieve both of these goals, we asked email marketer becs rivett to share her tips for speeding up your emails and the workflow involved in coding them. Becs has worked for several major retailers and e-commerce agencies and, like the rider that she is, confesses to "Eating,
Sleeping and dreaming about all aspects of email marketing." along with our tips, we'll list some of the tools that can help you along the way, as well as company mailing list custom settings you can use to produce your best email campaigns yet. Send emails faster first, I'd like to start with some of the techniques you need to adopt to create and send email campaigns that load quickly in the inbox. Small payloads and fast load times are especially important on cellular data connections, which are quite frequently spotty and, on some carriers, billed by the megabyte. Here are some tips to make your newsletter load in a snap. Reduce the size of images. It's very easy for image
File sizes to spiral out of control. In the age of hdpi and retina displays, we need to make images much larger, dramatically increasing file sizes. For high-speed internet connections this is generally acceptable and you won't notice any difference, but when your internet connection is slow your photos will load very slowly. Some email recipients may even ignore the email altogether if they can't see what it's about within a reasonable amount of time. Selecting the right file type is very important to ensure that images remain of high quality, even when you keep file sizes to a minimum. To help you decide which file type is right for your image,