Core values are not your invincible weapons, and building competitive barriers on core values is your invincible advantage. 01 Off topic, briefly talk bulk sms service about social currency There are also classifications of social currency, which are divided into internal and external. The external is typically the use of material to connect with users or increase their social value. Relatively speaking, if a user likes to be greedy for some small things, his network will gather some users of the same hobby. The spread of this situation is actually increasing his value. And if you don't have such people in your network, you need to share with caution. For example, your network circle is full of people who bulk sms service are aloof and respectful, and foreign currency is not suitable for this group of people.
At this time, if you want to make social currency, you must start from the inside, such as creating internal currency from the spiritual level, such as bulk sms service glory, belonging, hierarchy and so on. I have an article about the value of social, and I distill the following points: Therefore, in order to spread or let users share behavior, you must consider whether the user's social relationship will be enhanced after this behavior. 02 Today is not about thinking about social currency, today is about " switching costs ". My later articles will be written around the underlying thinking. Although I write it, you should not just read it, but use it. You must think clearly about one question: Can this kind of thinking bulk sms service be used in your own products? If so, how should it be used? A fan asked me: Is it difficult to apply what is in the book to work? I said:
You can directly operate books on tools and practical skills, but if it is a book on theory, viewpoints, and thinking, you must digest it yourself, and then bulk sms service apply it in combination with your own work, that is, all theoretical knowledge is involved. I want you to digest it and then find the corresponding relationship in real life to connect with it. 03 Switching costs fall into many categories: time, wealth, glory, emotion, energy… What is the switching cost of WeChat? It's not how much money you have in your WeChat wallet, how many WeChat accounts you follow, how many bulk sms service Moments you post, or your calculus, but how many people you have added , that is, the link degree of your social relationship, The degree of connectivity here is divided into depth and width. Depth: