Back in 2016, we surveyed the retargeting landscape and gave some tips on how to get started. For the uninitiated, retargeting is an online marketing strategy Special leads that keeps your brand in front of users who have bounced out of your site. By placing a tracking pixel on your website, you can follow them when they leave and place an ad on another unrelated Special leads website, just to remind them of how awesome your products or services are—and persuade them to come back over.
This is most commonly done through search retargeting, in which Special leads ads are served up based on recent searches, and email retargeting, where scripted emails are triggered based on specific user behaviors. Over the past few years, retargeting has continued to grow Special leads as an effective way to acquire new leads and customers. Here are some stats to consider: retargeted customers are three times more likely to click on your Special leads ad, and 70% more likely to convert.
As a result, 50% of marketers plan to increase their retargeting budget Special leads in the next 6 months, and 20% have a dedicated budget for it. Some of our advice from then still holds true, along with other new trends worth discussing. In this blog, we’ll take stock of the digital marketing Special leads landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy. 1. Content Is Still King The goal of retargeting is to drive conversions,